How to Reactivation Email Campaigns

How to: Reactivation Email Campaigns

Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more.

It’s one thing to have a healthy subscriber list and open rate, but it is another to have people actually engage with your emails. Getting those subscribers who open your emails but don’t do anything once they are open can cause a lot of problems for digital marketers.

You want to get those sleepy subscribers to reactive with your emails and do more than just open them and a reactivation campaign is just how to do that.

What is a reactivation campaign

A reactivation campaign is when you create a strategy around those sleepy subscribers. You want them to get back to opening your emails and engaging with them. This can help improve sales, click-throughs, website traffic, and more.

A successful reactivation campaign involves a few steps. To help you build the best reactivation campaign ever, we have outlined those steps below.

1. Isolate the subscribers who aren’t engaging.

The last thing you want to do is waste time and energy sending a reactivation campaign to people who are already engaging with your emails. Additionally, if an active emails engager gets a reactivation campaign, they could become annoyed and unsubscribe altogether.

You’ll want to isolate your sleepy subscribers depending on how frequently you send emails. If you send one almost every day, pull out people who haven’t engaged with an email in 90 days. If you send less frequently, increase that time to 120 or 200 days.

Once you have that data, create a separate email list and start building your campaign.

2. Test everything from copy to content

Reactivation campaigns are unique in that you’ll need to perform a few A/B tests to see what will drive people to re-engage. A few things to test: subject lines, tone of voice, photos, video, offers, links, buttons, and more.

Keep in mind that you will want to do some segmentation to have successful tests. Segment your sleepy subscribers by persona, shopping behavior, demographic, location, age, gender, and/or email service.

Email service is a particularly important one. Each email service filters emails differently, so you will want to account for those differences in your reactivation campaign.

3. Reactivation campaigns are not a one time task

In order to be successful with reactivation campaigns, you need to be constantly executing them. Subscribers stop engaging in emails all the time. If you are always scrubbing your email lists for those who aren’t engaging, you will have more luck reactivating them.

Being proactive about your reactivation efforts also helps your email health and reputation. When customers stop engaging in emails, they can start to go into spam and if you keep sending emails to subscribers who are not engaging, your emails could be blacklisted.

Staying on top of email reactivation is vital for overall reactivation campaign and email marketing success.

4. Make sure people have a way out of your emails

Hiding your unsubscribe button or making it more difficult than necessary for people who want to unsubscribe hurts your email marketing in the long run. Don’t send emails to people who don’t want them. It saves your email reputation and keeps your lists up-to-date.

When you give someone the easy option to opt out of emails, they are less likely to mark the email as spam. Companies that have too many emails marked as spam get blacklisted by email clients and have to spend lots of money and time getting off those blacklists.

Additionally, unsubscribe buttons give you the opportunity to spend less time on reactivation campaigns. People will let you know themselves that they want off your email lists, meaning that you won’t have to spend time and money trying to reactivate them.

If you want to learn more about reactivation campaigns, check out my done-for-you system today.

How to Write a Great Newsletter

How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them.

This means that all of that content that you worked hard to create is ignored and doesn’t help further your business goals. Getting people to read the newsletter is the missing link. Newsletters help people stay connected to your brand and give your brand a platform to speak from.

There are a few tips and tricks to creating a newsletter that people will open and read. Here’s how to ensure that people not only open your newsletter but actually read it.

Curate it to the extreme

People like it when newsletters find their niche and stick to it. Too often, people are inundated with content and they get overwhelmed. This leads to them not reading anything and your newsletter falling to the wayside.

Chose the topic of your newsletter carefully. For instance, if you are a brand that sells house inspection services, choose one house inspection service to highlight in your newsletter. Then, add maybe one other relevant piece of information that dovetails that that service.

People want to read your content, they just don’t have time to read a lot of it. When you are creating your newsletter, remember that less is more.

Put your personality on display

It’s tempting to slide into the carefully curated brand voice that you have developed. When it comes to newsletters, the more personal and personality-filled, the better. Your customers want to feel the personality of your brand shine through. Don’t bury it under jargon and sterile marketing-speak.

Be a little quirky in your newsletter. Write it from unique perspectives. Don’t be afraid to let the unique parts of what makes your business special come to life in your newsletter. Your readers will thank you (and be more apt to read your newsletter in its entirety).

Make your newsletter valuable

People don’t want a lot of clutter in the newsletters they read. They also want to get something valuable out of the newsletters they choose to actually open. Make the time your readers spend on your newsletter worth it.

In your newsletter, tell people a story, tell them why it’s important, and tell them why they should care. It’s that last part that is the most important. People want to know the “so, what?” of your content. Give it to them.

Always do something new, but keep it focused

Don’t be boring or highly predictable with your newsletters. People who open your newsletters want to get something new each time they open it. Make that open worth their while.

Keep your content and perspective fresh, but make sure you are staying focused on your niche. Going back to the home inspection example: you want people to know that they are getting a newsletter about home inspection, but deliver new things each time. Some examples: a checklist for spring cleaning, a guide to cleaning your pool, how to tell if your windows are losing heat.

Keeping your content fresh will keep your current readers invested. Keeping that fresh content focused on your niche will ensure that they keep opening and see your brand as an authority.

Keep the writing pure

Web writing has gotten a little convoluted lately. What with SEO, keywords, and click-bait headlines, the actual writing can get pushed to the back burner and the point of the content can be obscured.

Your newsletter audience is a captive audience. They opened the newsletter so they want to read it. This is your chance to communicate with them open and honestly without all the keywords and click-bait.

Keep your newsletter writing straightforward and to the point. No SEO here. Just good and solid content worth reading and sharing.

If you want to learn more about how to write great newsletter content, check out my done-for-you system today!

How to Use Spammy Website Tricks Efficiently

How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.

That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods traditional employed by spam sites, you can actually help boost your website traffic, leads, and sales without annoying your customers.

Here’s how to make three traditional spammy tactics work for you and your customers.

Countdown timers

Countdown timers are a great way to push a sense of urgency. If you are running a big sale or have a special offer and put a countdown timer on it, people feel like they have to act or risk losing out. No one wants to lose out.

When a person goes to your website and sees that little timer ticking down, their primitive brain goes into panic mode. Seeing time tick away makes them worry that they are going to lose out on something or that they are going to miss out on something everyone else is getting.

This panic isn’t a conscious response and it can be used to your advantage. Consider putting a countdown timer at the top of your website page when you are having a sale or in the checkout cart to help avoid cart abandoners.

Countdown timers can also be good for autoplay webinars. Delivering a little “webinar starting in 5 minutes” with a countdown timer as a pop-up in the bottom corner of a screen can draw people in. They will see the pop-up and think “Oh! What luck! I came to this page just as they were starting a webinar. Now I have to watch it.”

While countdown timers are great, make sure that you use them sparingly and only where appropriate. If your timers become predictable and expected, they lose their effectiveness. Keep your customers guessing and your countdown timers will work towards your advantage.

Autopilot webinars

Have you ever poked around on a company’s website, landed on a conversion page, and see a little “webinar starting soon” banner with a countdown clock? While it would be nice to believe that you landed on that page at the exact right time for a webinar, this is not usually the case.

Webinars are a great way to drive conversions and get leads; however, they usually don’t convert well when you are doing them live. People may express interest in them and even register for them, but it is more than likely that they will forget about your webinar and never watch it. This is there autopilot webinars came into play.

Autopilot webinars are designed to drive people down the purchase funnel. Someone’s interest in your services or product is highest when they are navigating through your website and registering to get more information.

The idea with autopilot webinars is that you capture those people when their interest is the highest, at the registering for more information stage. Adding an autopilot webinar to the registration confirmation page can make people more likely to actually purchase your product.

Choose a webinar that works well for these first time, exploratory customers. A webinar about the importance of what you do and how it helps others be successful is a great example. Make sure to add a countdown timer here and change the webinar once a quarter. That way you can keep people guessing and capture more customers.

Utilize overlays

Overlays or “Welcome Mats” are a great way to get leads and push people to take action. Essentially, they are a total screen takeover that pops up when people get to a certain page on your website. Usually, they include some kind of messaging like “Want to become an expert? Sign up for our newsletter now!”

Overlays can be a little annoying to customers, but they work. They work really well, especially when it comes to lead generation.

But when it really comes down to it, putting all of these tactics together gets the best results. Create a pop-up overlay with a lead generation box, an autoplay webinar, and a countdown to the webinar and you are in business. Using “spammy” techniques intelligently can give your digital marketing the boost it needs.

Want to learn more about how to make these tools work for you? Check out my done-for-you system today.

What To Do About Bad Customer Reviews

What To Do About Bad Customer Reviews

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more beneficial for your business.

Many business owners fear negative public reviews and as result, some opt not to make this a feature of their websites. This may not necessarily be the best call simply out of fear of bad reviews, because remember, even though conducting business online is so convenient, many clients are still looking for the human element. This is where reviews come in, be they good or bad.

Even if you don’t make that feature available to them, they can post reviews about you elsewhere. You can make the best of a negative situation simply by how you respond to it and there are things you can do publicly and behind the scenes to mend fences. The following points give options as to what you can do to smooth things over, while also trying to, maintain good relations with a disgruntled client.

Address Negative Reviews Right Away

While you may seek the intervention of a website moderator to have the negative review removed if you feel that it has been unfairly made, you might not always be successful in having this done speedily if at all. Learning how to address the negativity by making a public response to your disgruntled client should be your first action in the scheme of things. Responding publicly and as soon as possible, lets your client know that you’re interested in addressing their issues, and also lets potential clients know that you’re interested in addressing matters which may have caused conflict.

In making your response, you need not be too detailed in terms of the issues that arose, however you’ll want to let the client know that you’ll make further contact to seek resolution. Be dignified and maintain your respect as well as that of the client.

Pursue Resolution

In reaching out to your client, let them know that you have an understanding of their issue as presented by their complaint, apologize for your company’s role in the unfavourable experience, and offer solutions or foster discussions for resolution of the issues. Your aim is to see if you can retain your customer and also arrive at an amicable agreement. You’ll have to assess the situation to see if any concessions may be necessary based on the circumstances.

Ask Politely For A Positive Review

Don’t be afraid to ask your client for an amendment to their previous review or to write another one which would more accurately reflect the existing situation after resolution. This will prove very helpful to your site visitors who might take note that the matter was addressed.

How Addressing Negative Reviews Affects Your Image and Progress

Your ability to handle a bad review successfully will equip you to deal with any situations which might arise in the future. Being willing to face them head on rather than shying away gives you the prime opportunity make improvements to your processes. You’ll also demonstrate a high level of professionalism and good customer service which may serve to re-instil a measure of credibility to, and confidence in your business.

Your potential clients will be able to see that you’re forthright and serious about delivering quality, regardless of the situation. This will in turn draw traffic toward your business rather than repel it.

If you’re interested in learning how to generate more leads for your online business, you may want to check out this lead generation system, done-for-you system to discover what you can do to strengthen your marketing efforts.

Why Your Business Growth May Become Stagnant

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience

The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections

With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing

Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertizing outside of social media if you want to see tangible results.

Your Brand Is Not Original

While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics

With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamoring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.

How Online Reviews Impact Your Business

How Online Reviews Impact Your Business

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that many people rely on these reviews and weight them as heavily as they would a personal recommendation, and for this reason, popular opinion can either drive traffic to your business or drive traffic away from it.

Regardless of the outcome of the review, this feature is a good, no, vital addition for your website’s interface because potential clients rely on the opinion of others more heavily than you may realize. From choosing vacation spots, to going out to eat, to simply purchasing clothing, people want to know and need to know, as well as have the added security of feeling free to go ahead and engage a business for products and or services, even if the reviews are from people they don’t personally know.

With this comes the responsibility for the business owners and operators to ensure that all involved will function in a manner that is representative of the company’s image and that a high level of professionalism is maintained.

What Positive Reviews Can Do For You

The more positive reviews that site visitors see, the greater the chances are that they will engage your business in a positive way. Even if your products or services may not be among the cheapest of their options, having numerous positive reviews increases your credibility with them, and, as a result, their trust as well. This will in turn lead to greater profit margins and even recommendations to others based on the experiences of satisfied clients.

What Negative Reviews Can Do

If a business has no reviews or too many negative reviews, these two situations may translate into a similar result–loss of business. Potential clients are hesitant to conduct business with companies for whom they cannot establish credibility or which have a perceived lack of credibility based on unfavourable reviews. This is why a high level of professionalism is important, because as many as three bad reviews can be highly damaging to a company’s reputation, the effects of which can be lasting.

What You Can Do To Ensure Favourable Reviews

Deal honestly with business prospects by representing your products and services as they are.

Provide excellent customer service interactions, by training staff (if any) and ensuring that your business standards are being maintained.

Encourage authentic user reviews rather than purchasing fabricated reviews from non-users. These have proven to be detrimental to sales as potential customers also read reviews in a bid to determine authenticity.

To really convert positive customer reviews into revenue for your business, you must actively be interested in excellence in this area, as a business owner/operator. Negative reviews may even be an opportunity for you to demonstrate good customer service by the way you address your clients’ grouses. You therefore need not be disheartened if this ever happens—it does not necessarily mean the death of your business.

There is so much more you can do to ensure the success of you business. For access to a wealth of information on how make use of the plethora of tools and methods to market your business via the internet, my done-for-you system will open the door to strategies and advice that you can channel into your business to watch it blossom into the successful venture you would like it to be.

Writing Web Content People Will Read

Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.

Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.

Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read.

Not every word will be read

It is important for you to acknowledge that not every word that you write will be read by the person who opened your content. The sooner you accept that fact, the better.

Because not every word will be read, make sure you make the important parts of your content stand out. Use subheadings, bolded font, and lists to capture the reader’s attention and draw them in. The more confident they are that your content has what they are looking for, the more likely they are to actually read it.

Most important things first

A lot of people only read the first few lines of an article or blog. Because of this, you need to put your most important facts and points first. Do not bury the lede. People want to know what they are reading and if they should keep going right away.

When you put the important things first, readers are more likely to continue reading to learn the specifics. The more important information you can get in the first few sentences and paragraphs, the better.

Don’t over-complicate language

As tempting as it is to use diverse and sometimes complicated language, do not do it. Use common words that are familiar to the reader. Web content should not seek to expand the vocabulary of the reader. Web content is there to drive a point home in the simplest manner possible.

If you use language that is too complicated, people are not going to read it. Using simple language makes the content easier to get through making it more attractive to people on the internet. Bottom line, keep it simple. You readers will thank you.

Write a little lazily

People on the internet are generally lazy. They want short sentences in short paragraphs that don’t have unnecessary words or jargon. In short, write for lazy people. More often than not, people reading web content don’t want to work hard to read it. The easier it is to read, the better.

Keep articles to one topic

When you are creating an article for your website, keep that article to one topic. People who are looking at your articles are looking for specific answers and insights. For each article talk about one product, one service, or one question that a lot of customers ask you.

Articles that have too much information on too many topics are unattractive to readers. When you keep articles focused and succinct, people are more likely to read it in its entirety.

Keep design in mind

Your written content needs to work with visually with your website. Font choices, photo choices, and colours are all important. Articles are an extension of your brand and consistent branding is important for success.

When you are writing your article, think about how it fits into your brand look. Consider where you want to places images, what the size of the font will be, and if you will use italics or boldface type. Design is just as important as the words.

Improving your written content so people will read it is simple. If you want to learn more about how you can make your written content work for you, take a look at my done-for-you system.