How Gmail Tabs Impact Email Marketing

How Gmail Tabs Impact Email Marketing

2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage.

Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards.

While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.

Google made the change for your benefit

Google did not create the promotions tab to punish you and make sure that your email subscribers don’t get your emails. They made that change so your emails would be delivered to your customers at the best time and within the best context.

It can sometimes be easy to forget that Google uses email marketing too. They are not going to design something that is going to punish email marketers.

Emails delivered at the right time

Timing is very important when it comes to email marketing. When Google designed the promotions tab for Gmail, they kept that in mind. People do not want to shop when they are sorting through their initial emails of the day.

By moving promotional emails out of the inbox and into their own area, Google ensured that your promotional email would be read when your customer would be receptive to the message in the email. The promotions tab allows marketing emails to be read and not ignored, it’s a good thing that they have their own tab.

Emails delivered in the right context

People open sales and marketing emails when they want to shop. The goal of email marketing is to drive sales. Now, with the Gmail promotions’ tab, people know where to look for deals and where to make a purchase.

Gmail’s promotions tab actually helps drives sales by making sure that your email is read when people want to shop. Segmenting marketing emails into their own tab helps put them in a place where people want them and where they will be more open to the call to action of the email.

Good content equals more sales

It is being said over and over and over but it is worth saying again. They key to driving email sales isn’t where the email goes in the inbox or what time of day it is received. The key is good content.

Create top of the line copy. Use subject lines that stand out. Find out the calls to action that your customers respond the best to. Take great pictures and shoot standout video. Keep your email marketing message straightforward and to the point.

Great content pays and if you want to have a successful email marketing campaign, you have to focus on content. Listen to your customers. Find out what they like and what they respond to.

When you take the time to learn more about the people you are emailing and selling to, you will see the sales start to come in. Keep your content fresh and on message and people will respond to it.

At the end of the day, you can spend time fretting over changes to email clients and how it may or may not impact your business’s email marketing goals or you can buckle and make good content that can stand up to any email client changes.

Want to learn more about Gmail and how to market with it effectively? Check out my done-for-you system.

Getting Profit from Facebook Ads

Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.

Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.

One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.

Don’t underestimate lead ads

A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.

In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.

After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.

Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to remarket effectively and efficiently.

Use the Facebook Pixel

If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behavior and clicks of a customer.

The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.

For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.

This creates an instant remarketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now!” message and get those people to convert.

Use mobile ads

When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.

Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.

As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of remarketing and app activity.

Use mobile ads to your advantage and they can pay off in dividends.

If you are looking for more ways to drive profit through Facebook advertising, check out my done-for-you system today.

How to Help Your Content Go Viral

How to Help Your Content “Go Viral”

As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe.

When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in online web traffic and potentially even online sales.

For content to “go viral,” it needs to be three basic things: clickable, playable, and shareable. If someone is captured by your content, clicks on it, and like it enough to share it, it has a potential to go viral. The shareable aspect is where a lot of marketers miss the mark. Here are a few ways that you can help your content become more sharable and help it go viral.

Consider Personal Attributes

People respond better to ads that connect to their personal attributes. To encourage sharing, come up with an ad concept that taps into your target audience’s personal attributes. When they feel more connected to the ad, there are more likely to have it resonate with them and share it with their social network.

Take Advantage of Tribe Mentality

People like feeling like they are a part of something. Tribe mentality is a strong motivator for people to take action. Companies like Apple have taken great advantage of this. They made people feel like they needed the iPhone or iPad to be part of an elite group and it worked to Apple’s advantage propelling them to tech stardom.

Make your content tap into the tribe mentality of a certain group. This can include political affiliation, regional location, generation, or interests.

Help Push Insightfulness

Content that helps you realize something about yourself or confirms a flattering trait that you feel you have is more shareable. Tap into creating these insights to make your content more shareable.

Embrace the Humblebrag

Humblebrags are actually pretty popular now. Pointing out something about your company or organization that you are proud of or think is impressive can create great shareable content. Just make sure that the bragging isn’t too obvious.

Keep it Topical

Successful ads that go viral take advantage of current events and trends. This was seen the most recently with the “mannequin challenge.” Companies that show that they are up to date on current events can ride the coattails of the latest viral trend if they jump on fast enough. Just make sure that you don’t wait until a month after something has become popular before using it.

Create Pleasure

Your ads should delight the people seeing them. Create joy and happiness with your ads to increase their shareability. There is no shame in using an adorable puppy or confetti because those are things people like. Take advantage of small things that create a lot of happiness.

Creative Collaboration

Participate in your community and with the companies and people around you. People love to see organizations and companies leaning on each other’s strengths to create better content and products for everyone. Find people and organizations that you can collaborate with to help your ads be more shareable.

Quality Above All Else

When things look good, people notice. Do not skimp on the quality of your content for quick clicks and potentially viral content. People recognize quality when they see it and they expect content to be creative and impressive. Take time to create good content and it will pay off in dividends.

Want to make your content more viral? Take a look at my done-for-you system to learn more about how to create great marketing campaigns.

How to Improve Your Email Marketing

How to Improve Your Email Marketing

Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work.

There are a few ways that you can take your email marketing to the next level. This can helps you send better emails to the right people at the right time. Once you strategize and streamline your email marketing, you will see a measured improvement in how your email marketing performs.

Here are a few ways that you can improve your email marketing this year.

How Gmail Tabs Impact Email Marketing

Send emails only to the people who want them

A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your emails to people who don’t want them. People who get your emails, but don’t want them usually end up deleting them without opening them or marking them as spam. These are not the people you want on your email lists.

Whenever you continue to send emails to people who don’t want them, your domain reputation is hurt. This can leave you scrambling to clean up your domain reputation for months.

Avoid this by scrubbing your email lists once a month. Take out all of the people who haven’t opened an email from you or haven’t engaged with one of your emails and send them one reactivation campaign. Getting them out of the general email list helps keep your domain reputation healthy and your email marketing profitable.

If the subscribers still don’t open or engage with your emails after the reactivation campaign, take them off the list. This leaves a lot less clutter for you to clean up later.

How to Write a Great Newsletter

Give each email a goal

If you are not sending each and every email with a goal, stop sending them. You have to have a clear goal laid out for each email before you send them. You want to cue your email recipients with the action they should take with each email.

Make sure that there are multiple ways for your email recipients to achieve the goal of your email. Add buttons with links, photos, video, and good subject lines. You want the point of the email to be clear right when they open the email.

Sending an email just to send an email isn’t going to help you or your customer. It wastes everyone’s time and makes your customers less likely to engage when you really want them to. Give each email a goal and you won’t have this problem.

Reactivation Email Campaigns

Personalize the emails for Email Marketing

Email personalization really works. When you stick with the basics like the subscriber’s name or company, they are more likely to engage with the email.

Email personalization is relatively simple now with email marketing platforms. Above all, do not send a “dear customer” or “dear client” email. It won’t get read and you will have wasted your time.

How to Help Your Content “Go Viral”

Test sending your emails on different days

There is a ton of data out there that says that sending your email on Tuesdays or Thursdays are the best days. While that may have been true at one point, it’s not the case anymore.

In order to send emails that people will engage with, you have to test sending your emails on different days. Find out what works for you and your company. What matters isn’t when the most people are sending emails; what matters is when most people are engaging with your emails.

Test sending on different days and at different times. This will help you develop the most optimal plan and get your email engagement rates up.

If you want to learn more about how to send emails effectively, look into my done-for-you system now.

How to Use Spammy Website Tricks Efficiently

How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.

That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods traditional employed by spam sites, you can actually help boost your website traffic, leads, and sales without annoying your customers.

Here’s how to make three traditional spammy tactics work for you and your customers.

Countdown timers

Countdown timers are a great way to push a sense of urgency. If you are running a big sale or have a special offer and put a countdown timer on it, people feel like they have to act or risk losing out. No one wants to lose out.

When a person goes to your website and sees that little timer ticking down, their primitive brain goes into panic mode. Seeing time tick away makes them worry that they are going to lose out on something or that they are going to miss out on something everyone else is getting.

This panic isn’t a conscious response and it can be used to your advantage. Consider putting a countdown timer at the top of your website page when you are having a sale or in the checkout cart to help avoid cart abandoners.

Countdown timers can also be good for autoplay webinars. Delivering a little “webinar starting in 5 minutes” with a countdown timer as a pop-up in the bottom corner of a screen can draw people in. They will see the pop-up and think “Oh! What luck! I came to this page just as they were starting a webinar. Now I have to watch it.”

While countdown timers are great, make sure that you use them sparingly and only where appropriate. If your timers become predictable and expected, they lose their effectiveness. Keep your customers guessing and your countdown timers will work towards your advantage.

Autopilot webinars

Have you ever poked around on a company’s website, landed on a conversion page, and see a little “webinar starting soon” banner with a countdown clock? While it would be nice to believe that you landed on that page at the exact right time for a webinar, this is not usually the case.

Webinars are a great way to drive conversions and get leads; however, they usually don’t convert well when you are doing them live. People may express interest in them and even register for them, but it is more than likely that they will forget about your webinar and never watch it. This is there autopilot webinars came into play.

Autopilot webinars are designed to drive people down the purchase funnel. Someone’s interest in your services or product is highest when they are navigating through your website and registering to get more information.

The idea with autopilot webinars is that you capture those people when their interest is the highest, at the registering for more information stage. Adding an autopilot webinar to the registration confirmation page can make people more likely to actually purchase your product.

Choose a webinar that works well for these first time, exploratory customers. A webinar about the importance of what you do and how it helps others be successful is a great example. Make sure to add a countdown timer here and change the webinar once a quarter. That way you can keep people guessing and capture more customers.

Utilize overlays

Overlays or “Welcome Mats” are a great way to get leads and push people to take action. Essentially, they are a total screen takeover that pops up when people get to a certain page on your website. Usually, they include some kind of messaging like “Want to become an expert? Sign up for our newsletter now!”

Overlays can be a little annoying to customers, but they work. They work really well, especially when it comes to lead generation.

But when it really comes down to it, putting all of these tactics together gets the best results. Create a pop-up overlay with a lead generation box, an autoplay webinar, and a countdown to the webinar and you are in business. Using “spammy” techniques intelligently can give your digital marketing the boost it needs.

Want to learn more about how to make these tools work for you? Check out my done-for-you system today.

Why Your Business Growth May Become Stagnant

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience

The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections

With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing

Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertizing outside of social media if you want to see tangible results.

Your Brand Is Not Original

While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics

With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamoring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.