How Online Reviews Impact Your Business

How Online Reviews Impact Your Business

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that many people rely on these reviews and weight them as heavily as they would a personal recommendation, and for this reason, popular opinion can either drive traffic to your business or drive traffic away from it.

Regardless of the outcome of the review, this feature is a good, no, vital addition for your website’s interface because potential clients rely on the opinion of others more heavily than you may realize. From choosing vacation spots, to going out to eat, to simply purchasing clothing, people want to know and need to know, as well as have the added security of feeling free to go ahead and engage a business for products and or services, even if the reviews are from people they don’t personally know.

With this comes the responsibility for the business owners and operators to ensure that all involved will function in a manner that is representative of the company’s image and that a high level of professionalism is maintained.

What Positive Reviews Can Do For You

The more positive reviews that site visitors see, the greater the chances are that they will engage your business in a positive way. Even if your products or services may not be among the cheapest of their options, having numerous positive reviews increases your credibility with them, and, as a result, their trust as well. This will in turn lead to greater profit margins and even recommendations to others based on the experiences of satisfied clients.

What Negative Reviews Can Do

If a business has no reviews or too many negative reviews, these two situations may translate into a similar result–loss of business. Potential clients are hesitant to conduct business with companies for whom they cannot establish credibility or which have a perceived lack of credibility based on unfavourable reviews. This is why a high level of professionalism is important, because as many as three bad reviews can be highly damaging to a company’s reputation, the effects of which can be lasting.

What You Can Do To Ensure Favourable Reviews

Deal honestly with business prospects by representing your products and services as they are.

Provide excellent customer service interactions, by training staff (if any) and ensuring that your business standards are being maintained.

Encourage authentic user reviews rather than purchasing fabricated reviews from non-users. These have proven to be detrimental to sales as potential customers also read reviews in a bid to determine authenticity.

To really convert positive customer reviews into revenue for your business, you must actively be interested in excellence in this area, as a business owner/operator. Negative reviews may even be an opportunity for you to demonstrate good customer service by the way you address your clients’ grouses. You therefore need not be disheartened if this ever happens—it does not necessarily mean the death of your business.

There is so much more you can do to ensure the success of you business. For access to a wealth of information on how make use of the plethora of tools and methods to market your business via the internet, my done-for-you system will open the door to strategies and advice that you can channel into your business to watch it blossom into the successful venture you would like it to be.

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Writing Web Content People Will Read

Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.

Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.

Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read.

Not every word will be read

It is important for you to acknowledge that not every word that you write will be read by the person who opened your content. The sooner you accept that fact, the better.

Because not every word will be read, make sure you make the important parts of your content stand out. Use subheadings, bolded font, and lists to capture the reader’s attention and draw them in. The more confident they are that your content has what they are looking for, the more likely they are to actually read it.

Most important things first

A lot of people only read the first few lines of an article or blog. Because of this, you need to put your most important facts and points first. Do not bury the lede. People want to know what they are reading and if they should keep going right away.

When you put the important things first, readers are more likely to continue reading to learn the specifics. The more important information you can get in the first few sentences and paragraphs, the better.

Don’t over-complicate language

As tempting as it is to use diverse and sometimes complicated language, do not do it. Use common words that are familiar to the reader. Web content should not seek to expand the vocabulary of the reader. Web content is there to drive a point home in the simplest manner possible.

If you use language that is too complicated, people are not going to read it. Using simple language makes the content easier to get through making it more attractive to people on the internet. Bottom line, keep it simple. You readers will thank you.

Write a little lazily

People on the internet are generally lazy. They want short sentences in short paragraphs that don’t have unnecessary words or jargon. In short, write for lazy people. More often than not, people reading web content don’t want to work hard to read it. The easier it is to read, the better.

Keep articles to one topic

When you are creating an article for your website, keep that article to one topic. People who are looking at your articles are looking for specific answers and insights. For each article talk about one product, one service, or one question that a lot of customers ask you.

Articles that have too much information on too many topics are unattractive to readers. When you keep articles focused and succinct, people are more likely to read it in its entirety.

Keep design in mind

Your written content needs to work with visually with your website. Font choices, photo choices, and colours are all important. Articles are an extension of your brand and consistent branding is important for success.

When you are writing your article, think about how it fits into your brand look. Consider where you want to places images, what the size of the font will be, and if you will use italics or boldface type. Design is just as important as the words.

Improving your written content so people will read it is simple. If you want to learn more about how you can make your written content work for you, take a look at my done-for-you system.